- MUNICIPAL SOCIAL FRANCHISE -


Franchise System against financial crisis.

Franchising presents significant samples of resistance in crisis while offering significant growth opportunities to the organized networks. In the current context of global economic crisis it is difficult to make new investment moves but the answer to recession may come from new franchise systems facilitating the citizen to create something of his own. Moreover, despite the continued decline in investments, we see business sectors such as the catering industry and retail trade which despite the crisis have managed to develop, so the franchise development process would be based on these sectors.

What is the Municipal Social Franchise?

It is about creating a network of social and commercial activities with main purpose the social benefit. More specifically, the municipality is the "franchisor" who guides and supports corporate social "franchisee" groups. These groups operate under the brand of franchisor in order to provide products or services for achieving specific social outcomes. The social purpose of social stores might be: 
* Labor integration of financially vulnerable groups (long-term unemployed) by direct recruitment through subsidized programs to confront unemployment. The right to the acquirement of  a social store have only the unemployed citizens.
* Products offered at low prices for consumers (low-income consumers). The rule which is formulated is that products in all product categories will be chosen by the consumer for their incomparably low prices up to 30%. 
* Placed in densely populated neighborhoods of large cities with downward economic trend, to enhance local market.

BASIC CONCEPTS

A) ALLDAY SOCIAL STORES
The aim is to create a "to go" municipal social retail selling chain of fast food and small retail products in the same space. The "ALLDAY SOCIAL STORES / CONTAINERIZED" is the most innovative and cost-effective business proposal. Shops are located within 40ft shipping containers in order to be flexible in movement and placement on available public spaces. They offer coffee, quick meals (hotdog, toast), desserts, beer, soft drinks and tobacco products. The shops are connected online-realtime to the municipal radio which is operating as a "bridge" of the local "ALLDAY SOCIAL STORES" network. The contract between the municipality and the owner of an ALLDAY SOCIAL STORE / CONTAINERIZED which describes the economic forms and liabilities is determined depending on the prevailing commercial and business facts in each city.
B) ECOBEAUTY SOCIAL STORES 
The aim is to create a chain of municipal social stores which offer aesthetic, hairstyling and make-up services as well as retail selling of beauty products in the same space. The “ECOBEAUTY SOCIAL STORES” is one of the most innovative and cost-effective business proposals. Shops are placed at selected points of the city offering professional cosmetic services and beauty products produced by municipal businesses at highly competitive prices. The contract between the municipality and the owner of an ECOBEAUTY SOCIAL STORE which describes the economic forms and liabilities is determined depending on the prevailing commercial and business facts in each city.

Contents:

START-UP BRAND NAMES
1. ALLDAY SOCIAL STORES / CONTAINERIZED
2. ECOBEAUTY SOCIAL STORES